Target audeince

I am required to research the target audience for my show. I asked the manager of my shop the usual age groups of visitors to the shop, which he answered between 21-40. I feel that it will be easy to create photographs that would be appealing to this target audience as I do not feel that age is a concern when exhibiting photographs. He also told me that the visitors to his shop are usually women so I need to take this into account when taking my images as I feel that women and men have different perceptions of photography.